α KERATIN PRE-TREATMENT Shampoo

α-keratin the 1° Veg keratin straightening treatment.

It straightens, smoothens and repairs damaged and stressed hair, with a powerful frizz control. Over 12-week long lasting results. α-keratin, a real revolution within the straightening products. Quality, performances and safety standards are the basis of this treatment, whilst meeting and satisfying the most demanding eco-friendly customers. α-keratin contains Vegetable Keratin only, an amino acid complex, derived from wheat and soya, which perfectly replicates the main traits of the traditional animal keratin offering a performing and safe solution, in full respect of the environment and the consumer's safety. Green-Technology. Technology meets nature. Innovation widens its horizons. Its special actives, with repairing and conditioning properties, penetrates deeply into the hair shaft, in full respect of the hair and consumer's wellness. Tests conducted by specialized labs certify the product elevate qualities & safety.

Veg keratin purifying pre-treatment shampoo.

It cleanses deeply the hair shaft and scalp, preparing the hair to the technical service. Ideal to removes impurities and styling residues, making the hair more receptive to the straightening treatment. SLES, SALTS & PARABEN FREE FORMULA.

Active principles:
FISION KERA VEG: Veg Keratin. An amino acid complex, derived from wheat and soya, which perfectly replicates the traditional animal keratin main traits.
CHELATE AGENTS: neutralize mineral and chlorine residues, fight against water alkalinity and prevent the hair from becoming dull and rough.
PANTHENOL: penetrates into the hair fiber, maintaining it flexible and full-bodied.

Direction for use:
Apply evenly on wet hair. Massage the product and rinse it off thoroughly. Repeat the process at least twice, rinse it and blow-dry it.

For professional use only.

Packaging: 500ml

PH: 6.5 – 7.5